WeChat Official Account: a simple guide | June 2017.Service Account All in one place – essential reports to learn the basics Learn more about WeChat Official Account type and their key features here: + WeChat Subscription vs. In short: unless they have a media arm, the vast majority of brands will use a Service account. Two types of WeChat Public Accounts: Subscription vs. WeChat Service Account appears in the thread chat listing – they mixed with private and group chats.WeChat Subscription Accounts appear in the “Subscriptions” (blue-colored) folder.However, depending on the WeChat Official Account type ( Service or Subscription), they appear differently in this “Chat” section: They can be found in the “Chat” section of WeChat. How to access the WeChat Brand Accounts in WeChat? This restrictions are different depending on the WeChat Brand Account type. In order to avoid spammy activity which can be seen unfriendly for users, WeChat Business accounts have some rules about how frequently they are allowed to message their followers. The available features and capabilities depends on the account type and whether the account is verified or not. and many more as the WeChat team keep adding new features to help brands…Ĭonnecting to WeChat Backend platform give access to set up and manage these functionalities.Customized menu – three level-one menus in which each can include up to five level-two menus.Direct messaging – when the user engages with the account in the conversational interface of the public account. WeChat Official Account back-end login URL:īasic features available to interact the audience:
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